Do women's magazines present us with the perfect female form as an ideal?
Are they squeamish in the face of the more intimate of body parts? Do they
treat 'real' women's bodies differently from celebrities' bodies? These
questions, among others, are addressed in this book, which claims that
women's magazines help to put readers under enormous pressure to conform to
the ideology of the perfect body. Using Critical Discourse Analysis, Lesley
Jeffries considers the different ways in which ideologies of the body are
played out in the language of the magazine . This approach utilizes
concepts such as naming, describing, contrasting and equating to access the
hinterland between structure and meaning, and to map out the subtle ways in
which texts can naturalise the ideology of the perfect female form.