This book approaches the issue of ideology in specialized communication in
professional, institutional and disciplinary settings across domains as
diverse as law, healthcare, corporate management, migration, NGOs, etc.
What unites the contributors is their commitment to a discourse view of
language use, i.e., the view that organisational and professional practices
are rooted in social, ideological orders, although a variety of
perspectives on the exact nature of the relationship between ideology and
discourse can be discerned in individual chapters.
The acts of interpretation - by participants and analysts alike - are
invested in ideology, explicitly or implicitly. This manifest/hidden
duality surrounding ideology-in-discourse constitutes the main focus.
Challenging the traditional presumption of objectivity, impersonality and
non-involvement that has often characterized research on Language for
Specific Purposes, this book demonstrates how the specialized communication
setting is a critical site where ideology is intrinsically embodied in
Giuliana Garzone/Srikant Sarangi: Discourse, Ideology and Specialized
Communication: a Critical Introduction - Srikant Sarangi: Other-orientation
in Patient-centred Healthcare Communication: Unveiled Ideology or
Discoursal Ecology? - Giuseppina Cortese: The Right To Be Just Other
Children: Protectionist and Liberationist Ideologies in the Discourse of
Children's Rights - Donella Antelmi: Manifest Ideology and Hidden Ideology
in Legal Language: Definitions and Terms - Chiara Degano: 'Good' and 'Bad'
Subjects: Ideology in Social Research - Marc Silver: Rethinking 'Ideology':
A Critical Analysis of How Historians Read and Respond to Ideology - James
Archibald: Responsible Mediation or Communicating the True Message across
the Cultural Divide - Francesca Bargiela-Chiappini/Elisa Turra:
Organizational Change from Old to New Economy: Exploring Consensus and
Conflict in Business Meetings - Gina Poncini/Lorene Hiris: When (Un)ethical
Behavior is an Issue for the Industry: An Examination of CEO Letters of
Securities Brokerage Firms - Sylvain Dieltjens/Priscilla Heynderickx:
Strategic Uses of the Pronoun We in Business Communication - Estrella
Montolío Durán: Advising without Committing: the Use of Argumentative
Reservation in Texts Written by Consultants - John Douthwaite: Gender and
Ideology in Advertising - Robin Anderson: Genre Bending in Economic
Journalism: an Analysis of the Lex Column in the Financial Times - Maria
Freddi: Ideology and Ethics in the Discourse of Designers: a Corpus Study -
Paola Catenaccio: De-humanising the Alien: the Construction of Migrants'
Rights in EU Legislation - Davide Mazzi: The Rhetoric of Judicial Texts:
the Interplay of Reported Argumentation and The Judge's Argumentative Voice
- Lidia De Michelis: «A Forward-looking Country»: Britain and the
Unbearable Lightness of 'Corporate' National Identity - Antonio Pinna:
Evaluation and Ideology in Political Discourse: the Use of Modal Verbs in
G. W. Bush's Presidential Speeches - Alison Duguid: Men at Work: how Those
at Number 10 Construct their Working Identity.