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Language Planning as a Sociolinguistic Experiment

By: Ernst Jahr

Provides richly detailed insight into the uniqueness of the Norwegian language development. Marks the 200th anniversary of the birth of the Norwegian nation following centuries of Danish rule


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Acquiring Phonology: A Cross-Generational Case-Study

By Neil Smith

The study also highlights the constructs of current linguistic theory, arguing for distinctive features and the notion 'onset' and against some of the claims of Optimality Theory and Usage-based accounts.


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Language Production and Interpretation: Linguistics meets Cognition

By Henk Zeevat

The importance of Henk Zeevat's new monograph cannot be overstated. [...] I recommend it to anyone who combines interests in language, logic, and computation [...]. David Beaver, University of Texas at Austin


Book Information

   

Title: Adapting Health Communication to Cultural Needs
Subtitle: Optimizing documents in South-African health communication on HIV and AIDS
URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=Z%20140
Description:

The question of what constitutes effective health communication has been
addressed mainly by scholars working in American and European cultural
contexts. Many people who could benefit most from effective health
communication, however, come from different cultures. A prime example is
the threat posed by HIV/AIDS to the people of South Africa. Although it is
generally acknowledged that health communication needs to be tailored to
the target audience's characteristics with cultural background being one of
the most salient ones, little research has been done on how to achieve
this. In this book, we bring together leading scholars in the field of
health communication as well as communication scholars from South Africa.
As such, it can serve as an example of the promises and the limitations of
general health communication theories to local praxis as well as provide
guidelines for the development of better health communication in South Africa.

Publication Year: 2008
Publisher: John Benjamins
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Pragmatics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
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Versions:
Format: Hardback
ISBN: 9027232474
ISBN-13: 9789027232472
Prices: EuropeEURO 85.00
U.S.$ 128.00