"In this book, Richard Kern explores how technology matters to language and the ways in which we use it. Kern reveals how material, social and individual resources interact in the design of textual meaning, and how that interaction plays out across contexts of communication, different situations of technological mediation, and different moments in time."
Frames und sprachliches Wissen [Frames and Linguistic Knowledge]
The book is concerned with frame theory, which in recent years has experienced an immense growth in interest, not only in Germanic Linguistics. Frames are knowledge structures in the long-term memory which are of relevance for understanding expressions in language. Thus, for example, the gratuity frame makes knowledge available about eating in a restaurant. Frames can also be deployed as analytical tools. This is demonstrated using the metaphor of "financial investors as locusts" coined by the then-SPD Minister of Labour Franz Müntefering.