A vivid commentary on Jewish survival and Jewish speech communities that will be enjoyed by the general reader, and is essential reading for students and researchers interested in the study of Middle Eastern languages, Jewish studies, and sociolinguistics.
The book is concerned with frame theory, which in recent years has
experienced an immense growth in interest, not only in Germanic
Linguistics. Frames are knowledge structures in the long-term memory which
are of relevance for understanding expressions in language. Thus, for
example, the gratuity frame makes knowledge available about eating in a
restaurant. Frames can also be deployed as analytical tools. This is
demonstrated using the metaphor of "financial investors as locusts" coined
by the then-SPD Minister of Labour Franz Müntefering.