Publishing Partner: Cambridge University Press CUP Extra Wiley-Blackwell Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

Language Planning as a Sociolinguistic Experiment

By: Ernst Jahr

Provides richly detailed insight into the uniqueness of the Norwegian language development. Marks the 200th anniversary of the birth of the Norwegian nation following centuries of Danish rule


New from Cambridge University Press!

ad

Acquiring Phonology: A Cross-Generational Case-Study

By Neil Smith

The study also highlights the constructs of current linguistic theory, arguing for distinctive features and the notion 'onset' and against some of the claims of Optimality Theory and Usage-based accounts.


New from Brill!

ad

Language Production and Interpretation: Linguistics meets Cognition

By Henk Zeevat

The importance of Henk Zeevat's new monograph cannot be overstated. [...] I recommend it to anyone who combines interests in language, logic, and computation [...]. David Beaver, University of Texas at Austin


Book Information

   

Title: Language As Commodity
Subtitle: Global Structures, Local Marketplaces
URL: http://www.continuumbooks.com
Description:

Throughout human history, languages have been in competition with each
other. As the world becomes more globalized, this trend increases. It
affects the decision-making of those in positions of power and determines
macro language policies and planning. Often decisions about language (or
dialects or language variety) are related to usefulness - defined in terms
of their pragmatic and commercial currency or their value as symbols of
socio-cultural identity. Languages can be modes of entry into coveted
social hierarchies or strongholds of religious, historical, technological
and political power bases. Languages are seen now as commodities that carry
different values in an era of globalization.

This volume engages with language policies and positions in relation to the
roles and functions these languages adopt. It examines the 'value' of
languages, defined in terms of the power they have in the global
marketplace as much as within the complex matrices of the local
socio-politics. These valuations strongly underpin the various motivations
that influence policy-making decisions, and in turn, these motivations
create the tensions that characterize many language-related issues;
tensions that arise when languages become commodified.

Publication Year: 2008
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 1847064221
ISBN-13: 9781847064226
Pages: 248
Prices: U.S.$ 150.00
U.K.£ 75.00

 
 
Format: Paperback
ISBN: 184706423X
ISBN-13: 9781847064233
Pages: 248
Prices: U.K.£ 24.99
U.S.$ 39.95