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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Language As Commodity
Subtitle: Global Structures, Local Marketplaces
Edited By: Rani Rubdy
Peter Tan
URL: http://www.continuumbooks.com
Description:

Throughout human history, languages have been in competition with each
other. As the world becomes more globalized, this trend increases. It
affects the decision-making of those in positions of power and determines
macro language policies and planning. Often decisions about language (or
dialects or language variety) are related to usefulness - defined in terms
of their pragmatic and commercial currency or their value as symbols of
socio-cultural identity. Languages can be modes of entry into coveted
social hierarchies or strongholds of religious, historical, technological
and political power bases. Languages are seen now as commodities that carry
different values in an era of globalization.

This volume engages with language policies and positions in relation to the
roles and functions these languages adopt. It examines the 'value' of
languages, defined in terms of the power they have in the global
marketplace as much as within the complex matrices of the local
socio-politics. These valuations strongly underpin the various motivations
that influence policy-making decisions, and in turn, these motivations
create the tensions that characterize many language-related issues;
tensions that arise when languages become commodified.

Publication Year: 2008
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 1847064221
ISBN-13: 9781847064226
Pages: 248
Prices: U.S. $ 150.00
U.K. £ 75.00

 
 
Format: Paperback
ISBN: 184706423X
ISBN-13: 9781847064233
Pages: 248
Prices: U.K. £ 24.99
U.S. $ 39.95