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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   
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Title: Multimodality and Genre
Subtitle: A Foundation for the Systematic Analysis of Multimodal Documents
Written By: John Bateman
URL: http://www.palgrave.com/products/title.aspx?PID=275771
Description:

John Bateman presents a new approach to analysing page-based documents,
such as magazines, books, webpages, newspapers and so on, that combine
text, graphics and pictures in more or less complex layouts. Such layouts
are becoming ever more sophisticated and their interpretation and effective
use present serious challenges for visual literacy, document design and
document interpretation. A major claim of the book is that we need detailed
empirical analysis in order to advance our understanding of the complex
multimodal meaning processes involved in page-based documents. To achieve
this, readers are shown how to break the layout of any page down into
configurations of basic elements and to use these for uncovering intended,
and unintended, rhetorical organisation. Multimodal rhetorical analysis of
this kind provides a powerful tool for pinpointing design problems. The
book also explains how document genres change over time and why this forms
an essential part of document production and analysis.

Publication Year: 2008
Publisher: Palgrave Macmillan
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Pragmatics
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN: 0230002560
ISBN-13: 9780230002562
Pages: 336
Prices: U.K. £ 58.00