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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: From Attention to Meaning
Subtitle: Explorations in Semiotics, Linguistics, and Rhetoric
Written By: Todd Oakley
Series Title: European Semiotics / Sémiotique Européenne Vol. 8

Of all the tasks you perform, perhaps none is more consequential for the
performance of other tasks than paying attention. When you attend, you
perceive. When you attend and perceive, you remember. When you attend,
perceive, and remember, you learn. When you learn, you have the option of
acting deliberately. Perceiving, thinking, learning, deciding, and acting
require the constant adjustment of the attention system. The author
proposes a model of the greater attention system as comprising three
distinct but interdependent sub-systems: the signal system, the selection
system, and the interpersonal system, with eight elements distributed among
them: altering, orienting, detecting, sustaining, controlling, sharing,
harmonizing, and directing. The chapters in this book develop an
«attentional» analysis of meaning under the unifying framework of mental
spaces theory. In addition, each chapter explores the implications of an
attention based approach to meaning for research in semiotics, linguistics,
and rhetoric. Data for the investigation originate from the author's own
field work carried out in cultural institutions.


Attention and Cognitive Science - Attention and Semiotics - Attention and
Linguistics - Attention and Rhetoric.

Publication Year: 2009
Publisher: Peter Lang AG
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BibTex: View BibTex record
Linguistic Field(s): Semantics
Cognitive Science
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Format: Paperback
ISBN-13: 9783039114429
Pages: 268
Prices: U.S. $ 72.95
U.K. £ 47.00