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Book Information

   

Title: Persuasive Signs
Subtitle: The Semiotics of Advertising
Written By: Marcel Danesi
Ron Beasley
Series Title: Approaches to Applied Semiotics
Description:

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

From the contents

CHAPTER I: ADVERTISING AS SOCIAL DISCOURSE
1.1 A schematic history of advertising
1.2 The semiotic approach to advertising
1.3 The role of semiotics in the advertising debate
1.4 Elements of semiotic analysis

CHAPTER II: CREATING RECOGNIZABILITY FOR THE PRODUCT
2.1 Creating a signification system
2.2 Creating textuality
2.3 Using multiple media
2.4 Ad campaigns

CHAPTER III: CREATING TEXTUALITY
3.1 Textuality
3.2 Connotation
3.3 Verbal techniques
3.4 Nonverbal techniques

CHAPTER IV: ADVERTISING AND CULTURE
4.1 Market testing the product's signification system
4.2 Advertising culture
4.3 The semiotic purview [To order, please contact
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Publication Year: 2002
Publisher: De Gruyter Mouton
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Text/Corpus Linguistics
Cognitive Science
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Versions:
Format: Hardback
ISBN: 3110173409
ISBN-13: N/A
Pages: 193
Prices: Euro 88.00 / sFr 141,- / approx. US$ 88.

 
 
Format: Paperback
ISBN: 3110173417
ISBN-13: N/A
Pages: 193
Prices: Euro 34.95 / sFr 56,- / approx. US$ 35.0