The Handbook of Business Discourse is the most comprehensive
overview of the field to date. It offers an accessible and authoritative
introduction to a range of historical, disciplinary, methodological and
cultural perspectives on business discourse and addresses many of the
pressing issues facing a growing, varied and increasingly international
field of research. The collection also illustrates some of the challenges
of defining and delimiting a relatively new and eclectic field of studies,
including debates on the very definition of 'business discourse'.
Part One includes chapters on the origins, advances and features of
business discourse in Europe, North America, Australia and New Zealand.
Part Two covers methodological approaches such as mediated communication,
corpus linguistics, organisational discourse, multimodality, race and
management communication, and rhetorical analysis. Part Three moves on to
look at disciplinary perspectives such as sociology, pragmatics, gender
studies, intercultural communication, linguistic anthropology and business
communication. Part Four looks at cultural perspectives across a range of
geographical areas including Spain, Brazil, Japan, Korea, China and
Vietnam. The concluding section reflects on future developments in Europe,
North America and Asia.
*Contributors include internationally-known experts and emerging scholars
representing over twenty counries
* Individual chapters offer breadth and depth, and can be read as
self-contained, introductions to each topic
*A valuable resource for students, researchers, teachers and trainers
looking for a research-based, introduction to business discourse in a
The Handbook of Business Discourse is available in North America from
Columbia University Press.