It is an enduring theme of humanity that people are concerned about what
others think of them. The notion of face has thus become firmly established
as a means of explaining various social phenomena in a range of fields
within the social sciences, including anthropology, pragmatics,
sociolinguistics, and psychology. Yet face has also become increasingly
entrenched in the literature as a kind of pre-existing sociocultural
construct. This book offers an alternative in focusing on the ways in which
face is both constituted in and constitutive of social interaction, and its
relationship to self, identity and broader sociocultural expectations.
There are three main themes explored in this volume. Part I, ‘Face in
interaction’, encompasses contributions that deal with face as it emerges
in interaction in various institutional and non-institutional settings. In
Part II, the relationship between self, identity and face is investigated
in the context of interpersonal communication. The final part considers
various approaches to establishing links between individual interactions
(the so-called micro) and broader sociocultural expectations or 'norms'
that interactants bring into interactions (the so-called macro).