Against the background of jargon-ridden and often obscure semiotic
literature Sadowski's book offers a reader-friendly yet rigorous account of
human communication and its evolution from animal and primate behaviour.
What is specifically human about the way we exchange information with other
people, and to what extent are our facial expressions, body language, and
even emotive elements of speech still indebted to our pre-human ancestors?
Why can the chimpanzees, smart as they are, not interpret animal tracks in
the ground; why did religions often ban representational art; why is
photography perceptually more powerful than painting; how have human
syntactic speech and combinatorial grammar enabled the 'explosion' of
culture; and why do otherwise rational humans often strongly believe in the
objective existence of unempirical, virtual entities such as religious and
philosophic concepts? These and many other fascinating questions are
addressed in the book within the methodological framework of systems theory
and evolutionary psychology.