"In this book, Richard Kern explores how technology matters to language and the ways in which we use it. Kern reveals how material, social and individual resources interact in the design of textual meaning, and how that interaction plays out across contexts of communication, different situations of technological mediation, and different moments in time."
Rhetorik und Stilistik / Rhetoric and Stylistics
Ein internationales Handbuch historischer und systematischer Forschung / An International Handbook of Historical and Systematic Research [Volume 2]
Handbücher zur Sprach- und Kommunikationswissenschaft / Handbooks of Linguistics and Communication Science / [HSK] 31/2
Rhetoric and stylistics deal with successful human communication and the arrangement of language in texts. As the most influential of all language-related disciplines, rhetoric has an ancient tradition and is presently experiencing a remarkable revival. Stylistics analyzes the structures of texts with regard to their semantic potential and their function in the life of the individual and in society. The handbook offers surveys of theoretical approaches, forms of linguistic practice and practical contexts from antiquity to the present.