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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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Book Information

   

Title: Intercultural Business Communication and Simulation and Gaming Methodology
Edited By: Victoria Guillén-Nieto
Carmen Marimón-Llorca
Chelo Vargas-Sierra
URL: http://www.peterlang.com/Index.cfm?vLang=E&vSiteID=4&vSiteName=BookDetail%2Ecfm&VID=11688
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 83
Description:

This volume derives from the COMINTER-SIMULNEG research project which aims
at designing a pragmatic model for the analysis of intercultural
communication between Spaniards and Britons, as well as developing a
teaching methodology for cultural awareness based on computer simulation of
real business settings. Contributions to this volume focus on three main
issues: (a) explaining intercultural communication; (b) research on
intercultural business communication; (c) the use of simulation and gaming
methodology for the acquisition of communicative and cross-cultural
competence in business settings. This book adopts an interdisciplinary
approach to the study and practice of intercultural business communication,
borrowing concepts from social anthropology, social cognition, cognitive
linguistics, and intercultural pragmatics.

Contents:

Victoria Guillén-Nieto/Carmen Marimón-Llorca/Chelo Vargas-Sierra: Preface -
Victoria Guillén-Nieto: Crossing Disciplines in Intercultural Communication
Research - Victoria Escandell-Vidal: Social Cognition and Intercultural
Communication - José Mateo/Francisco Yus: Business Language from a
Cognitive Perspective - Annette Grindsted: Intercultural Negotiations:
Theories Revisited - Paula Ronkainen: Multi-cultural Meetings - Miguel
Ángel Campos-Pardillos/Isabel Balteiro-Fernández: Building Bridges...and
Properties Aplenty: Cultural Problems in Spanish Marketing for Real Estate
Prospective British Buyers - Miguel Ángel García-Yeste: The Language of
Graphic Advertising in Spain: Bridging the Cultural Gap - Francisco Javier
Díaz-Pérez: Perspective Selection and Politeness in the Production of
Face-Threatening Acts in English and Spanish - Mª Antonia Martínez Linares:
From Hiding the Speaker to Persuasion: se-Passive and se-Impersonal
Constructions - Carmen Marimón-Llorca: Cultural Models and Social
Discourses in Business: the Case of - Ideological - Politeness Strategies
in Service Encounters - Amparo García-Carbonell/Frances Watts: Simulation
and Gaming Methodology in Language Acquisition - Beverly Rising: Business
Simulations as a Vehicle for Language Acquisition - Gert Jan Hofstede/Paul
B. Pedersen/Geert Hofstede: The Synthetic Cultures Model as a Simulation
and Gaming Methodology for Intercultural Sensitization and Training in
Business Settings.

Publication Year: 2009
Publisher: Peter Lang AG
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Discourse Analysis
Pragmatics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN: 3039116886
ISBN-13: 9783039116881
Pages: 392
Prices: U.S. $ 97.95
U.K. £ 56.90
Europe EURO 63.20
Europe EURO 67.60
Europe EURO 69.50