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Title: Identities across Media and Modes: Discursive Perspectives
Edited By: Giuliana Garzone
Paola Catenaccio
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 115

The recognition that identity is mutable, multi-layered and subject to
multiple modes of construction and de-construction has contributed to
problematizing the issues associated with its representation in discourse,
which has recently been attracting increasing attention in different
disciplinary areas. Identity representation is the main focus of this
volume, which analyses instances of multimedia and multimodal communication
to the public at large for commercial, informative, political or cultural
purposes. In particular, it examines the impact of the increasingly
sophisticated forms of expression made available by the evolution of
communication technologies, especially in computer-mediated or web-based
settings, but also in more traditional media (press, cinema, TV). The basic
assumption shared by all contributors is that communication is the locus
where identities, either collective, social or individual, are deliberately
constructed and negotiated.

In their variety of topics and approaches, the studies collected in this
volume testify to the criticality of representing personal, professional
and organizational identities through the new media, as their ability to
reach a virtually unlimited audience amplifies the potential political,
cultural and economic impact of discursive identity constructions. They
also confirm that new highly sophisticated media can forge identities well
beyond the simply iconic or textual representation, generating deeply
interconnected webs of meaning capable of occupying an expanding - and
adaptable - discursive space.

Contents: Giuliana Garzone/Paola Catenaccio: Discursive Perspectives on
Identities across Media and Modes: An Introduction - Giuliana Garzone:
Identity in Tourist Communication on the Internet: Italy's and Spain's Web
Sites Contrasted - Paola Catenaccio: Promoting Medical Tourism in India:
Building Identity and Reputation in Health Tourism Websites - Francesca
Santulli: Trademarks in Tourist Communication: Semiotic Structure and
Cultural Implications - Lidia De Michelis: National Identity on the Web:
The Discursive Politics of Icons. A Portrait of England - Kim
Grego/Alessandra Vicentini: Building South African Web Identity: Health
Care Information for Citizens vs. Foreigners - Giuditta Caliendo: The Role
of the New Media in the Promotion of Identity Frameworks - Chiara Degano:
Marketing Identities on Nestlé's Websites - Clara Bulfoni: Lexical
Borrowing from English in the Internet Era: How to Preserve Chinese
Identity? - Maria Cristina Paganoni: 'The Opinion and the Counter Opinion':
News Framing and Double Voicing on Al Jazeera English - Anna
Marchi/Charlotte Taylor: Who Was Fighting and Who/What Was Being Fought?
The Construction of Participants' Identities in UK and US Reporting of the
Iraq War - Miriam Bait: Discursive Representations of Old Age in Geriatric
Medical Editorials - Cynthia Jane Kellett Bidoli: Transfer of Institutional
and Political Identity through TV News Reporting for the Italian Deaf -
Valentina De Cicco: The Media Process of Popularising Professional
Identities. A Case Study: E.R. - Sara Villa: 'Doctor Alton, What Is a
Transvestite?' The Discourses of Transvestism and Identity in Glen or
Glenda by Ed Wood.

Publication Year: 2010
Publisher: Peter Lang AG
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BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Text/Corpus Linguistics
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Format: Paperback
ISBN-13: 9783034303866
Pages: 379
Prices: U.S. $ 88.95
U.K. £ 51.70
Europe EURO 57.40