This book "fills the unquestionable need for a comprehensive and up-to-date handbook on the fast-developing field of pragmatics" and "includes contributions from many of the principal figures in a wide variety of fields of pragmatic research as well as some up-and-coming pragmatists."
Mannheimer Beiträge zur Sprach- und Literaturwissenschaft 76
Speakers’ discourses manifest the constitution of social identity in institutional settings as a product of many functional and social parameters. Speakers in an international business environment may employ language mixes for both functional-communicative reasons and as a stylistic device. This study examines the ways in which those working in the local German headquarters of an international corporation use English-German language mixes when displaying and negotiating their social identities. They operate in the context of the global structure of their organizational unit and the organizational specifics of the local German department to which they are deployed.