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Linguistic Diversity and Social Justice

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Language Evolution: The Windows Approach

By Rudolf Botha

Language Evolution: The Windows Approach addresses the question: "How can we unravel the evolution of language, given that there is no direct evidence about it?"


Book Information

   

Title: Language and the Market Society
Subtitle: Critical Reflections on Discourse and Dominance
Written By: Gerlinde Mautner
URL: http://www.routledge.com/books/details/9780415998147/
Series Title: Routledge Critical Studies in Discourse
Description:

Language plays a central role in creating and sustaining the market society -
a society, that is, in which market exchange is no longer simply a process,
but an all-encompassing social principle. The social domains affected include
education, politics and religion. Around the world, government departments
have re-defined themselves as service providers; universities produce
graduates; job seekers are asked to package themselves more effectively,
and there are consultants specializing in church marketing. And as
individuals, too, we are supposed to brand ourselves, sell ourselves and
strategically manage our personal relationships. Through an intricate
dialectic, such patterns of linguistic choices reinforce the social structures
that shape them, further consolidating the marketization process.
Marketization thus emerges as a globally unfolding process in which
language holds a key position as both cause and effect, and as both subject
and object. The book examines these phenomena from a linguistic and
critical perspective, drawing on critical discourse analysis, sociological
treatises of market society, and critical management studies.

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Publication Year: 2010
Publisher: Routledge (Taylor and Francis)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
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Versions:
Format: Hardback
ISBN: 041599814X
ISBN-13: 9780415998147
Pages: 216
Prices: U.S. $ 120.00
U.K. £ 85