Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info

New from Oxford University Press!


May I Quote You on That?

By Stephen Spector

A guide to English grammar and usage for the twenty-first century, pairing grammar rules with interesting and humorous quotations from American popular culture.

New from Cambridge University Press!


The Cambridge Handbook of Endangered Languages

Edited By Peter K. Austin and Julia Sallabank

This book "examines the reasons behind the dramatic loss of linguistic diversity, why it matters, and what can be done to document and support endangered languages."

Book Information


Title: Language and the Market Society
Subtitle: Critical Reflections on Discourse and Dominance
Written By: Gerlinde Mautner
Series Title: Routledge Critical Studies in Discourse

Language plays a central role in creating and sustaining the market society -
a society, that is, in which market exchange is no longer simply a process,
but an all-encompassing social principle. The social domains affected include
education, politics and religion. Around the world, government departments
have re-defined themselves as service providers; universities produce
graduates; job seekers are asked to package themselves more effectively,
and there are consultants specializing in church marketing. And as
individuals, too, we are supposed to brand ourselves, sell ourselves and
strategically manage our personal relationships. Through an intricate
dialectic, such patterns of linguistic choices reinforce the social structures
that shape them, further consolidating the marketization process.
Marketization thus emerges as a globally unfolding process in which
language holds a key position as both cause and effect, and as both subject
and object. The book examines these phenomena from a linguistic and
critical perspective, drawing on critical discourse analysis, sociological
treatises of market society, and critical management studies.

A preview is available at

Publication Year: 2010
Publisher: Routledge (Taylor and Francis)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Hardback
ISBN: 041599814X
ISBN-13: 9780415998147
Pages: 216
Prices: U.S. $ 120.00
U.K. £ 85