Note: This is a new version of a previously announced book.
This best-selling textbook provides an engaging and user-friendly
introduction to the study of language. Assuming no prior knowledge in the
subject, Yule presents information in short, bite-sized sections,
introducing the major concepts in language study – from how children learn
language to why men and women speak differently, through all the key
elements of language. This fourth edition has been revised and updated with
twenty new sections, covering new accounts of language origins, the key
properties of language, text messaging, kinship terms and more than twenty
new word etymologies. To increase student engagement with the text, Yule
has also included more than fifty new tasks, including thirty involving
data analysis, enabling students to apply what they have learned. The
online study guide offers students further resources when working on the
tasks, while encouraging lively and proactive learning. This is the most
fundamental and easy-to-use introduction to the study of language.