Perceptual dialectology is concerned with subjective, non-specialist, naïve perspectives of German and the role they play in day-to-day social interaction. What do non-specialists in linguistics think about dialects and their speakers? What cognitive maps do they have of these dialects? What attitudes do they have towards the dialects and their speakers? Do non-specialists in linguistics associate particular features with the dialects or perceive them in a special way? The book contains the latest research findings on this subject.