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Description:
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This handbook provides a comprehensive overview, as well as breaking new
ground, in a versatile and fast growing field. It contains 4 sections:
Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage
Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and
Pragmatics in Corporate Culture Communication, covering a wide range of
topics, from speech acts and politeness issues to Lingua Franca and
Corporate Crises Communication. The approach is theoretical, methodological
as well as applied, with a focus on authentic, interactional data. All
articles are written by renowned leading specialists, who provide in-depth,
up-to-date overviews, and view new directions and visions for future research.
Key features:
* covers topics such as international communication, intercultural
politeness and impoliteness, intercultural business discourse, theoretical
and methodological approaches to interlanguage pragmatics, speech acts in
second/foreign languages and corporate culture communication
* introduces new and emergent fields, such as Corporate Social
Responsibility (CSR) and Corporate Crisis Communication in a cross-cultural
perspective
* includes more than 20 articles and a helpful subject index
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