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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

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To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

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Book Information

   

Title: Globalization of Language and Culture in Asia
Subtitle: The Impact of Globalization Processes on Language
Written By: Viniti Vaish
URL: http://www.continuumbooks.com/books/detail.aspx?BookId=132032&SearchType=Basic
Series Title: Advances in Sociolinguistics
Description:

An exploration of the impact of globalization on diverse cultures and how
this effects the dominant languages across Asian civilisations.

The impact of globalization processes on language is an emergent field in
sociolinguistics. To date there has not been an in-depth look at this in
Asia, although Asia includes the two most populous globalizing economies of
the world, India and China.

Covering the major themes in the field of globalization and language, this
book will take a look at topics such as English emerging as the medium of
instruction for subjects like mathematics and science. Another theme is the
rise of Mandarin as a potentially 'global' language networking the Chinese
diaspora. The cultural contexts of Asia, specifically the Sinic, Hindu and
Islamic civililizations give the processes of globalization and language a
unique dimension.

This book is suitable for researchers and postgraduate students in all
fields of sociolinguistic enquiry.

"Vaish's volume explores the many and varied intersections between applied
linguistics and globlalization studies. This methodologically and
theoretically diverse set of papers take us into new territory, both
geographically and conceptually, engaging the reader with novel data and
new ways of asking old questions."
- Kendall A. King, Associate Professor, Second Languages and Cultures,
University of Minnesota, USA

“This timely collection of papers, focusing on an area of the world that
continues to take center-stage in geopolitics, offers incisive analyses of
how processes of globalization and transnationalism are experienced ‘on the
ground.’ Viniti Vaish has succeeded in assembling a volume that offers
fresh perspectives on the intersection of language with education, policy,
culture, and technology across an impressive range of Asian polities.”
- Francis M. Hult, University of Texas at San Antonio, USA

Publication Year: 2010
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Anthropological Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Electronic
ISBN-13: 9781441129574
Pages: 256
Prices: U.K. £ 75.00
 
Format: Hardback
ISBN-13: 9781847061836
Pages: 256
Prices: U.K. £ 75.00