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It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: Globalization of Language and Culture in Asia
Subtitle: The Impact of Globalization Processes on Language
Written By: Viniti Vaish
Series Title: Advances in Sociolinguistics

An exploration of the impact of globalization on diverse cultures and how
this effects the dominant languages across Asian civilisations.

The impact of globalization processes on language is an emergent field in
sociolinguistics. To date there has not been an in-depth look at this in
Asia, although Asia includes the two most populous globalizing economies of
the world, India and China.

Covering the major themes in the field of globalization and language, this
book will take a look at topics such as English emerging as the medium of
instruction for subjects like mathematics and science. Another theme is the
rise of Mandarin as a potentially 'global' language networking the Chinese
diaspora. The cultural contexts of Asia, specifically the Sinic, Hindu and
Islamic civililizations give the processes of globalization and language a
unique dimension.

This book is suitable for researchers and postgraduate students in all
fields of sociolinguistic enquiry.

"Vaish's volume explores the many and varied intersections between applied
linguistics and globlalization studies. This methodologically and
theoretically diverse set of papers take us into new territory, both
geographically and conceptually, engaging the reader with novel data and
new ways of asking old questions."
- Kendall A. King, Associate Professor, Second Languages and Cultures,
University of Minnesota, USA

“This timely collection of papers, focusing on an area of the world that
continues to take center-stage in geopolitics, offers incisive analyses of
how processes of globalization and transnationalism are experienced ‘on the
ground.’ Viniti Vaish has succeeded in assembling a volume that offers
fresh perspectives on the intersection of language with education, policy,
culture, and technology across an impressive range of Asian polities.”
- Francis M. Hult, University of Texas at San Antonio, USA

Publication Year: 2010
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Anthropological Linguistics
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Format: Electronic
ISBN-13: 9781441129574
Pages: 256
Prices: U.K. £ 75.00
Format: Hardback
ISBN-13: 9781847061836
Pages: 256
Prices: U.K. £ 75.00