Featured Linguist!

Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


Book Information

   

Title: Globalization, Communication and the Workplace
Subtitle: Talking Across The World
Edited By: Gail Forey
Jane Lockwood
URL: http://www.continuumbooks.com/books/detail.aspx?BookId=133563&SearchType=Basic
Description:

A linguistic analysis of global developments in Information Technology
Enabled Services as industry adopts less face-to-face interaction.

The global developments in Information Technology Enabled Services have
transformed customer service encounters which were until recently
face-to-face. Major business areas of healthcare, insurance, banking and
media are increasingly moving their customer processes to call centres, web
based interaction, and email. ITES is set for explosive growth over the
next decade, alongside being increasingly outsourced to non-English
speaking destinations. The need for good English language communication
skills is becoming ever more acute. This book looks closely at interactive
communication in customer-facing services, featuring the voices of both
academics and those in industry. It aims to integrate the work of applied
linguists, teachers, trainers and businesses. After an initial discussion
on the value of research to applied training, the major issues of ITES
communications are addressed with either an academic analysis being
followed by a training example derived from it, or with an analysis of a
workplace problem followed by a research-based solution proposal.

This volume should appeal to a wide readership in academic, business
training and HR departments.

Publication Year: 2010
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Sociolinguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Electronic
ISBN-13: 9781441105356
Pages: 288
Prices: U.K. £ 75.00
 
Format: Hardback
ISBN-13: 9780826446077
Pages: 288
Prices: U.K. £ 75.00