Structural Ambiguity in English is a major new scholarly work that provides
an innovative and accessible linguistic description of those features of
the language that can be exploited to generate structural ambiguities.
Most ambiguity scholarship is concerned with disambiguation—the process of
making what is ambiguous clear. This book takes the opposite approach as it
focuses on describing the features in the English language that may
contribute towards the creation of structural ambiguities, which form the
core of some of the best word-plays found in advertising, comedy and marketing.
Oaks utilizes a systematic and comprehensive inventory approach that
identifies individual elements in the language and their distinctive
behaviors that can be manipulated in the deliberate creation of structural
ambiguities. In doing so he also provides authentic examples to illustrate
the concepts he presents.
This book will appeal to researchers and academics interested in the
structure of the English language, usage, pragmatics, communication,
natural language processing, editing, and humor studies as well as those in
marketing, advertising, or humor writing.