"In this book, Richard Kern explores how technology matters to language and the ways in which we use it. Kern reveals how material, social and individual resources interact in the design of textual meaning, and how that interaction plays out across contexts of communication, different situations of technological mediation, and different moments in time."
Das Gleiche im Verschiedenen [The Same in the Different. Sport Metaphors and Praise of the Victor in Pindar's Epinikia]
Metapher des Sports und Lob des Siegers in Pindars Epinikien
Untersuchungen zur antiken Literatur und Geschichte 102
The Greek poet Pindar (c. 520-440 BC) wrote odes honouring the victors of Greek sporting festivals such as the Olympic Games. They have long been a source of curiosity to scholars, particularly since they appear to mention the victor only in passing. This book, using the methodology of Charles S. Peirce’s semiotics and by reconstructing the cultural historical setting, reveals that this impression is misleading: in songs with a coherent and meaningful structure, Pindar uses elaborate sporting metaphors to praise the victors exuberantly and presents them as present-day heroes.