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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: Rhetorik. Ein internationales Jahrbuch
Subtitle: Band 29 (2010)
Edited By: Manfred Beetz
Joachim Dyck
Wolfgang Neuber
Peter Oesterreich
Gert Ueding

Rhetoric as a persuasive technique, school subject and social practice has
determined our literary and social linguistic life since the 5th century
BC. Its history is the history of the production of speech under changing
social conditions. Rhetoric has managed to re-establish itself as an
academic subject at German universities since the 1960s, and today, in our
advanced media society, it plays an outstanding role in advertising, sales
and the social technology of management. - The Rhetoric Yearbook summarises
rhetoric research in Germany and presents new publications in an extended
review section. A current bibliography provides information on all
German-language publications related to rhetoric.

Contributions are published in English, French and German.

Publication Year: 2010
Publisher: De Gruyter Mouton
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
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Click here to see the original emailed issue.

Format: Electronic
ISBN-13: 9783110223279
Pages: 169
Prices: Europe EURO 74.95
Format: Electronic
ISBN-13: 9783110223262
Pages: 169
Prices: Europe EURO 64.95
Format: Hardback
ISBN-13: 9783110223255
Pages: 169
Prices: Europe EURO 64.95