Featured Linguist!

Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more

Donate Now | Visit the Fund Drive Homepage

Amount Raised:


Still Needed:


Can anyone overtake Syntax in the Subfield Challenge ?

Grad School Challenge Leader: University of Washington

Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info

New from Oxford University Press!


What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.

New from Cambridge University Press!


Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.

Book Information


Title: Discourse, Identities and Genres in Corporate Communication
Subtitle: Sponsorship, Advertising and Organizational Communication
Edited By: Paola Evangelisti Allori
Giuliana Garzone
Series Title: Linguistic Insights - Volume 131

The studies collected in this volume contribute to shedding light on the
multi-faceted complexity and stratification of identity within the context
of corporate communication, by definition characterized by the interplay
and intersection among genres, discursive practices and communicative
events involving both individual and collective actors. The texts
investigated include openly promotional genres specifically aimed at
constructing and promoting a company's image in the marketplace, such as
those used in sponsorship and advertising, as well as organizational genres
which in spite of their primarily operational purpose also incorporate cues
aimed at the planned self-representation of the enterprise. The arguments
presented in the various chapters and the research results supporting them
bring evidence to the crucial role discourse plays in the construction of
corporate identity at all levels.


Paola Evangelisti Allori/Giuliana Garzone: Identities, Discourse and Genres
in Corporate Communication: An Introduction - Jane Lung: A Closer Look at
Identities Affecting Intercultural Business Communication - Giuliana
Garzone: Multiple Sponsorships and Advertising in the Discursive
Construction of Corporate Identity - Paola Evangelisti Allori: Corporate
Identity and Image Promotion through Sponsoring International Sports
Events. A View from the Web - Francesca Santulli: Event and Sponsoring
Company: Presentation and Linking Strategies in the Web-Mediated
Environment - Paola Catenaccio: Representations of Corporate Philanthropy:
A Linguistic Approach - Cecilia Boggio: Automobile Advertising for Cultural
Elites: A Multimodal Analysis - Geraldine E. Hynes/Marius Janson: Using
Semiotic Analysis to Determine Effectiveness of Advertising in Internet
Marketing - Erika Salsnik: Advertorials in the Italian Press: the Impact of
Corporate Identity Strategies on Linguistic Features - Donatella Malavasi:
The Multifaceted Nature of Banks' Annual Reports as Informative,
Promotional and Corporate Communication Practices - Chiara Degano:
Linguistic Perspectives on Image Construction and Moral Identity. The Case
of Banks - Elizabeth Saatci: The Construction of Corporate Identity in
Corporate Conference Calls: The Case of Voluntary Financial Disclosures -
Ulisse Belotti: Unequal Discourse and the Role of Modality in the Language
of Invitations for Bids - Sylvain Dieltjens/Priscilla Heynderickx: The
Interpretation of the Possessives ons/onze in 'Fixed' Phrases in Internal
Business Communication in Dutch.

Paola Evangelisti Allori is Professor of English at the Italian University
for Sport and Human Movement, (IUSM) Roma, Italy. Her main research
interests are in specialized discourse in different domains, both academic
and professional. She has coordinated several research projects and
published extensively on comparative analysis of specialized discourse in
various disciplinary areas and fields of action, both cross-linguistically
and cross-disciplinarily. Her current research is focused on sports-related
domains, exploring text types and genres, particularly in legal and
business communication.

Giuliana Garzone is Professor of English Linguistics and Translation at the
Università degli Studi di Milano, Italy. Her main research interests are in
specialized discourse in its different domains, and in translation and
interpreting studies. She has co-ordinated several research projects and
published extensively on legal language, scientific discourse, business
communication, political discourse and on translation and interpreting. In
recent times her research has explored the impact of multimodality on
professional communication, focusing on text types and genres embedded in
the web-mediated environment.

Publication Year: 2010
Publisher: Peter Lang AG
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Format: Paperback
ISBN-13: 9783034305914
Pages: 324
Prices: U.S. $ 81.95
U.K. £ 47.60
Europe EURO 52.90