Please Note: This is a new version of a previously announced volume.
The way in which people address one another is crucial to expressing social
relationships and is closely linked with cultural values. In English we
call some people by their first names, and others 'Mr' or 'Ms',
followed by their surname. In some other languages there are different ways
of saying 'you' depending on the degree of social distance. Exploring
practices in the family, school, university, the workplace and in letters,
this book reveals patterns in the varied ways people choose to address one
another, from pronouns to first names, from honorifics to titles and last
names. Examples are taken from contemporary English, French, German and
Swedish, using rich data from focus group research, interviews, chat
groups, and participant observation.