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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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Book Information

   

Title: Discourse, Communication and the Enterprise
Edited By: Giuliana Garzone
Maurizio Gotti
Series Title: Linguistic Insights - Volume 134
Description:

This book brings together a selection of papers originally presented at the
fifth conference on Discourse, Communication and the Enterprise (DICOEN V)
held in Milan in September 2009, and mainly focuses on the relevance of
discourse and communication to the world of business and organizations as
seen from a variety of disciplines (linguistics, communication studies,
management studies, sociology, marketing). What unites the contributions is
the discursive framework they adopt for the analysis of corporate
communication, looking at it as a situated activity in a broadly
constructionist paradigm. The various sections are organized along an
internal-to-external-communication gradient, starting from the analysis of
communication within a company's ordinary operational activities and moving
gradually towards types of discourse that are specifically aimed at
communication to the public at large, including their representation in the
media. The picture that emerges is a good approximation to an accurate and
updated snapshot of the state of the art in research and expertise in the
area of corporate and institutional communication.

Contents: Giuliana Garzone/Maurizio Gotti: Discourse, Communication and the
Enterprise. An Introduction - Maurizio Gotti: Discursive Changes in
Corporate and Institutional Communication - Mirjaliisa Charles: Seeing the
Woods for Trees: A Research Agenda with a New Focus - Sylvain
Dieltjens/Priscilla Heynderickx: Instructive Discourse in Internal Business
Communication: Comprehensibility and Target Group Orientation - Martin
Warren: Realisations of Intertextuality, Interdiscursivity and
Hybridisation in the Discourses of Professionals - Oliver Engelhardt:
Management of Multilingualism in Multinaltional Companies of German Origin
in the Czech Republic - Franca Poppi: Companies' Websites as Vehicles for
Expressing Corporate Identity: A Case Study on the Use of English as a
Lingua Franca - Paul Gillaerts/Freek Van de Velde: Metadiscourse on the
Move: The CEO's Letter Revisited - Paola Catenaccio: Social and
Environmental Reports: A Short-Term Diachronic Perspective on an Emerging
Genre - Donatella Malavasi: 'Doing Well by Doing Good': A Comparative
Analysis of Nokia's and Ericsson's Corporate Social Responsibility Reports
- Giorgio Strafella: Virtue and its Eloquence: CSR Reporting in China -
Paola Cotta Ramusino: 'Our Mission and our Values': An Approach to Russian
Banks' Communication Strategies - Liana Goletiani: Gazprom Environmental
Report: Peculiarities of an Emerging Genre - Geert Jacobs/Els Tobback:
Saving Opel: Discursive Perspectives on News Management - Chiara Degano:
Business and National Identity: The Press Coverage of Fiat's Bids for
Chrysler and Opel - Maria Cristina Paganoni: Food for Thought: The
Discursive Rehearsal of the Milan Expo 2015 - Giuliana Garzone: Genre
Variation in Tobacco Advertising - Francesca Santulli: Tourist Brochures as
a Means to Convey Corporate Image: The Analysis of a Case Study in a
Rhetorical Perspective - Barbara Berti: Illocution and Perlocution in
Advertising: Advising, Promising, Persuading - Christopher M. Schmidt: The
Impact of Globalization on Holistic Brand Communication Strategy Online and
Offline: The Cognitive Dimension - Andrea Nava/Luciana Pedrazzini:
Advertising ELT Materials on the Web: What Identity for Local Teachers?

Publication Year: 2011
Publisher: Peter Lang AG
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Sociolinguistics
Text/Corpus Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Paperback
ISBN-13: 9783034306201
Pages: 451
Prices: U.S. $ 95.95
U.K. £ 55.70
Europe EURO 61.90