"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more
To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.
This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.
Mediated Business Interactions
Intercultural Communication Between Speakers of Spanish
This is the first monograph to examine mediated business interaction in
Spanish. It focuses on communication between native speakers of Spanish
from different Spanish-speaking countries with a view to informing our
understanding of intercultural communication in a contemporary business
environment. Using elements of pragmatics with tools from conversation
analysis, the book examines the various activities that telephone
conversationalists engage in to supply and demand a service over the phone
through the mediational means of Spanish by addressing the following
-Do speakers of Spanish display similar communicative practices as those
observed in other languages when requesting and being offered a service
over the phone?
-Do specifically located activities such as the call openings and closings
display similar coordination and ritualisation as that observed in other
-Does the language seen as a cultural tool reflect a different orientation
towards such activities?
-What strategies do telephone agents and (prospective) clients employ to
obtain a sale and either procure the best value for money or obviate it,
respectively? And, what role does intercultural communication play in the
construction of these practices?