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Description:
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RHETORICAL FIGURES IN SCIENCE breaks new ground in the rhetorical study of scientific argument as the first book to demonstrate how figures of speech other than metaphor have been used to accomplish key conceptual moves in scientific texts. Examples, both verbal and visual, range across disciplines and centuries to reaffirm the positive value of these once widely-taught devices. "While many books deliver less than they promise, a few, like RHETORICAL FIGURES IN SCIENCE, deliver more. In a well-crafted argument and a well-exemplified series of chapters, Fahnestock undermines our comfortable sense that, aside from metaphor, the figures can be safely ignored by rhetorical theorists and critics, that the study of such schemes as antithesis, incrementum, gradatio, antimetabole, ploche and polyptoton is the preserve only of pedants."--uarterly Journal of Speech
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