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Book Information


Title: Re-Covered Rose
Subtitle: A case study in book cover design as intersemiotic translation
Written By: Marco Sonzogni

When a reader picks up a book, the essence of the text has been translated
into the visual space of the cover. Using Umberto Eco’s bestseller "The
Name of the Rose" as a case study, this is the first study of book cover
design as a form of intersemiotic translation based on the purposeful
selection of visual signs to represent verbal signs. As an act of translation,
the cover of a book ought to be an ‘equivalent representation’ of the text. But
in the absence of any established interpretive criteria, how can equivalence
between the visual and the verbal be determined and interpreted? "Re-
Covered Rose" tackles this question in an original and creative way, laying
the foundation for a new research trend in Translation Studies.

Marco Sonzogni is Senior Lecturer in Italian, School of Languages and
Cultures, Victoria University of Wellington, New Zealand. A widely published
academic and an award-winning editor, poet and literary translator, he is the
Director of the New Zealand Centre for Literary Translation/Te Tumu
Whakawhiti Tuhinga.

Publication Year: 2011
Publisher: John Benjamins
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BibTex: View BibTex record
Linguistic Field(s): Translation
History of Linguistics
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Format: Electronic
ISBN-13: 9789027282170
Prices: Europe EURO 65.00
Format: Hardback
ISBN-13: 9789027211903
Prices: U.K. £ 65.00
Europe EURO 68.90
U.S. $ 98.00
Format: Electronic
ISBN-13: 9789027282170
Prices: U.S. $ 98.00