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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: Politeness and Audience Response in Chinese-English Subtitling
Written By: Xiaohui Yuan
Series Title: New Trends in Translation Studies - Volume 10

The aim of this book is to study how politeness, and particularly face
negotiation, is dealt with when subtitling between Chinese and English. Face
negotiation refers to the process of managing relationships across different
cultures through verbal and nonverbal interactions. This research specifically
investigates how British and Chinese audiences respond to face management
through a study focused on film subtitling and viewers' reception and

The book offers a survey of the developments in research on face
management in Far East cultures and in the West. The author then presents
a composite model of face management for analysing face interactions in
selected Chinese and English film sequences as well as its representation in
the corresponding subtitles. Support for the research is provided by audience
response experiments conducted with six Chinese and six British subjects,
using one-on-one interviews. The audience responses show that viewers who
rely on subtitles gain a significantly different impression of the interlocutors'
personality, attitude and intentions than those of native audiences. The
results also demonstrate that the nature of the power relations between
interlocutors changes from the original to the subtitled version.

Publication Year: 2012
Publisher: Peter Lang AG
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BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Subject Language(s): Chinese, Mandarin
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Format: Paperback
ISBN-13: 9783034307321
Pages: 250
Prices: U.S. $ 58.95
U.K. £ 34.00
Europe EURO 37.80