This collection of critical essays, originally published in "Pragmatics and
Society" 1:2 (2010), discusses how normative biases that shape our relation
to the world are constructed through discursive practice in media discourse.
The intertextual perspective it adopts is crucial for our understanding of how
media representations of speakers and languages shape many of our
preconceptions of others.
Mediatization is inherently intertextual; the very nature of this process
involves extracting the speech behavior of particular speakers or groups from
a highly specific context and refracting and reshaping it to be inserted in
another stream of representation. The notion of intertextuality becomes a
useful concept for the linguistic anthropological study of media discourse in
the context of modernity, as it provides us with a tool for exploring the
semiotic processes that underlie the way in which the media negotiate and
reinscribe the complex relationships of identity that characterize late modern