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Book Information


Title: Semiotics of Drink and Drinking
Written By: Paul Manning
Series Title: Bloomsbury Advances in Semiotics

Drink, as an embodied semiotic and material form, mediates social life. This
book examines the fundamental nature of drink through a series of modular
but connected ethnographic discussions. It looks at the way the materiality of
a specific drink (coffee, wine, water, beer) serves as the semiotic medium for
a genre of sociability in a specific time and place.

As an explicitly comparative semiotic study, the book uses familiar and
unfamiliar case studies to show how drinks with similar material properties
are semiotically organized into very different drinking practices, including
ethnographic examples as diverse as the relation of coffee to talk (in ordering
at Starbucks). Further chapters look at the dryness of gin in relation to the
modern cocktail party and the embedding of beer brands in the ethnographic
imagination of the nation. Rather than treat drinks as mere propos in the
exclusively human drama of the social, the book promotes them to actors on
the stage.

'From coffee to vodka, and from wines to waters, Manning brings to life the
extraordinary registers of meaning across everyday practices. By his bright
telling, modernity itself can be understood anew through a tale of multiple
imbibings. This delightful book should find a wide readership among
anthropologists, historians, and sociologists, as well as scholars of the
modern age, semiotics, and food studies.'Professor Bruce Grant, Department
of Anthropology, NYU, USA

1. Introduction\\ 2. Coffee \\ 3. Gin \\ 4. Water: Capitalist and Socialist Bottled
Waters \\ 5. Colas and Uncolas \\ 6. Wine \\ 7. Vodka \\ 8. Beer \\ Bibliography \\

Publication Year: 2012
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
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BibTex: View BibTex record
Linguistic Field(s): Sociolinguistics
History of Linguistics
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Format: Paperback
ISBN: 1441137742
ISBN-13: 9781441137746
Pages: 256
Prices: U.K. £ 24.99

Format: Hardback
ISBN: 1441160183
ISBN-13: 9781441160188
Pages: 256
Prices: U.K. £ 75.00