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Book Information

   

Title: The Cultural Context in Business Communication
Edited By: Charles P Campbell
Susanne Niemeier
René Dirven
Description:

The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.

Publication Year: 1999
Publisher: John Benjamins
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Pragmatics
Sociolinguistics
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Versions:
Format: Hardback
ISBN: 9027221766
ISBN-13: N/A
Prices: NLG 138.00
 
Format: Hardback
ISBN: 1556195303
ISBN-13: 9781556195303
Prices: U.S. $ 149