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Book Information

   
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Title: Handbuch Werbekommunikation
Subtitle: Sprachwissenschaftliche und interdisziplinäre Zugänge
Edited By: Nina Janich
URL: http://www.narr-shop.de/index.php/handbuch-werbekommunikation.html
Series Title: UTB L
Description:

Das Handbuch leitet an zu einer methodisch reflektierten linguistischen Erforschung der Werbekommunikation. Alle wichtigen sprachlichen Ebenen vom Schriftzeichen bis zum (multimodalen) Text werden behandelt, vielfältige methodische Ansätze kommen zu Wort. Der Blick aus Nachbarfächern eröffnet interdisziplinäre Perspektiven.

Publication Year: 2012
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Media Linguistics
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
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Versions:
Format: Paperback
ISBN-13: 9783825284572
Pages: 508
Prices: Europe EURO 34.99