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Title: The Appropriation of Media in Everyday Life
Edited By: Ruth Ayaß
Cornelia Gerhardt
Series Title: Pragmatics & Beyond New Series 224

This volume contributes to the burgeoning field of interactional linguistic media studies. It focuses on how people appropriate media in their daily lives. Thus here it is not the talk in the medium itself, but naturally occurring interactions in different media reception situations that are analysed. The idea that media function like a hypodermic needle injecting messages into the masses has long been questioned. Still, the actual moment when people use media in their daily lives has largely been ignored in media studies. This book analyses the minutiae of the moment when people actively appropriate media for their own purposes in different fashions. The reception communities analysed include families watching television, girls gossiping about a talent show, teenagers playing video games, a team of fire-men implementing a new medium in their workplace, radio listeners´ phone ins and others. The languages studied comprise English, German, French, Swedish and Finnish.

Publication Year: 2012
Publisher: John Benjamins
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BibTex: View BibTex record
Linguistic Field(s): Pragmatics
Subject Language(s): English
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Format: Hardback
ISBN-13: 9789027256294
Prices: U.S. $ 143.00
U.K. £ 95.00
Europe EURO 100.70
Format: Electronic
ISBN-13: 9789027273376
Prices: U.S. $ 143.00
U.K. £ 80.00
Europe EURO 95.00