"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more
To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.
This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.
This volume focuses on the evolution of genres in specialized communication under the pressure of technological innovations and the profound social changes triggered by globalization in the contemporary world, in a context where rapid and extensive changes in communicative practices, patterns and technologies have deeply affected the generic configuration of professional and disciplinary domains.
These developments call for a reconsideration of the repertoires of conventions traditionally identified in each specific genre as well as for a reassessment of the analytical tools used to investigate them, about three decades after the emergence of genre analysis.
Contents: Giuliana Garzone/Paola Catenaccio/Chiara Degano: Introduction - Giuliana Garzone: Why Do Genres Change? - Marina Bondi/Silvia Cavalieri: The Evolution of the Abstract as a Genre: 1988-2008. The Case of Applied Linguistics - Davide Simone Giannoni: A Diachronic Study of Genre Variation in Academic Publishing: The Quarterly Journal of Economics (1965-2004) - Stefania M. Maci: Poster Makers Should Think as Much about Show Business as Science. The Case of Medical Posters in a Diachronic Perspective - Martin Solly: Dialogic Monologues: Commencement Speeches as an Evolving Genre - Paula De Santiago: Diachronic Evolution of Scientific Popularised Articles in Online Newspapers: Critical Reflections on El Mundo - Min-Hsiu Liao: A Diachronic Study of the Q&A Column in a Popular Science Magazine. Institutional and Business Discourse - Annarita Tavani: FAO's Food Insecurity Reports: An Evolving Genre - Cristina Pennarola/Germana D'Acquisto: The Genre Evolution of the UN Secretary-General's Annual Reports from 1953 to 2010 - Vanda Polese/Stefania D'Avanzo: From Making to Promoting Law: An Investigation into the Evolution of 'Food Safety' Discourse in EU Summaries - Paola Catenaccio: Genre-bending for Consensus Building: A Diachronic Perspective on Monsanto's Pledge Reports (2000-2009) - Cinzia Giglioni: Apologetic Discourse in Financial Reporting: CEO and Chairman Statements. A Case Study - Sylvain Dieltjens/Priscilla Heynderickx: The CEO's New Year's Message from the 1960s to 2000 - Paul Gillaerts: From Job Announcements to Recruitment Advertising: The Evolution of Recruitment Ads in a Flemish Newspaper (1946-2010) - Francesca Santulli: Genre Variation and Genre Change: Theory and Applications.