This volume focuses on the evolution of genres in specialized communication under the pressure of technological innovations and the profound social changes triggered by globalization in the contemporary world, in a context where rapid and extensive changes in communicative practices, patterns and technologies have deeply affected the generic configuration of professional and disciplinary domains.
These developments call for a reconsideration of the repertoires of conventions traditionally identified in each specific genre as well as for a reassessment of the analytical tools used to investigate them, about three decades after the emergence of genre analysis.
Contents: Giuliana Garzone/Paola Catenaccio/Chiara Degano: Introduction - Giuliana Garzone: Why Do Genres Change? - Marina Bondi/Silvia Cavalieri: The Evolution of the Abstract as a Genre: 1988-2008. The Case of Applied Linguistics - Davide Simone Giannoni: A Diachronic Study of Genre Variation in Academic Publishing: The Quarterly Journal of Economics (1965-2004) - Stefania M. Maci: Poster Makers Should Think as Much about Show Business as Science. The Case of Medical Posters in a Diachronic Perspective - Martin Solly: Dialogic Monologues: Commencement Speeches as an Evolving Genre - Paula De Santiago: Diachronic Evolution of Scientific Popularised Articles in Online Newspapers: Critical Reflections on El Mundo - Min-Hsiu Liao: A Diachronic Study of the Q&A Column in a Popular Science Magazine. Institutional and Business Discourse - Annarita Tavani: FAO's Food Insecurity Reports: An Evolving Genre - Cristina Pennarola/Germana D'Acquisto: The Genre Evolution of the UN Secretary-General's Annual Reports from 1953 to 2010 - Vanda Polese/Stefania D'Avanzo: From Making to Promoting Law: An Investigation into the Evolution of 'Food Safety' Discourse in EU Summaries - Paola Catenaccio: Genre-bending for Consensus Building: A Diachronic Perspective on Monsanto's Pledge Reports (2000-2009) - Cinzia Giglioni: Apologetic Discourse in Financial Reporting: CEO and Chairman Statements. A Case Study - Sylvain Dieltjens/Priscilla Heynderickx: The CEO's New Year's Message from the 1960s to 2000 - Paul Gillaerts: From Job Announcements to Recruitment Advertising: The Evolution of Recruitment Ads in a Flemish Newspaper (1946-2010) - Francesca Santulli: Genre Variation and Genre Change: Theory and Applications.