Edited By Anita Auer, Daniel Schreier, and Richard J. Watts
This book "challenges the assumption that there is only one 'legitimate' and homogenous form of English or of any other language" and "supports the view of different/alternative histories of the English language and will appeal to readers who are skeptical of 'standard' language ideology."
This volume focuses on the evolution of genres in specialized communication under the pressure of technological innovations and the profound social changes triggered by globalization in the contemporary world, in a context where rapid and extensive changes in communicative practices, patterns and technologies have deeply affected the generic configuration of professional and disciplinary domains.
These developments call for a reconsideration of the repertoires of conventions traditionally identified in each specific genre as well as for a reassessment of the analytical tools used to investigate them, about three decades after the emergence of genre analysis.
Contents: Giuliana Garzone/Paola Catenaccio/Chiara Degano: Introduction - Giuliana Garzone: Why Do Genres Change? - Marina Bondi/Silvia Cavalieri: The Evolution of the Abstract as a Genre: 1988-2008. The Case of Applied Linguistics - Davide Simone Giannoni: A Diachronic Study of Genre Variation in Academic Publishing: The Quarterly Journal of Economics (1965-2004) - Stefania M. Maci: Poster Makers Should Think as Much about Show Business as Science. The Case of Medical Posters in a Diachronic Perspective - Martin Solly: Dialogic Monologues: Commencement Speeches as an Evolving Genre - Paula De Santiago: Diachronic Evolution of Scientific Popularised Articles in Online Newspapers: Critical Reflections on El Mundo - Min-Hsiu Liao: A Diachronic Study of the Q&A Column in a Popular Science Magazine. Institutional and Business Discourse - Annarita Tavani: FAO's Food Insecurity Reports: An Evolving Genre - Cristina Pennarola/Germana D'Acquisto: The Genre Evolution of the UN Secretary-General's Annual Reports from 1953 to 2010 - Vanda Polese/Stefania D'Avanzo: From Making to Promoting Law: An Investigation into the Evolution of 'Food Safety' Discourse in EU Summaries - Paola Catenaccio: Genre-bending for Consensus Building: A Diachronic Perspective on Monsanto's Pledge Reports (2000-2009) - Cinzia Giglioni: Apologetic Discourse in Financial Reporting: CEO and Chairman Statements. A Case Study - Sylvain Dieltjens/Priscilla Heynderickx: The CEO's New Year's Message from the 1960s to 2000 - Paul Gillaerts: From Job Announcements to Recruitment Advertising: The Evolution of Recruitment Ads in a Flemish Newspaper (1946-2010) - Francesca Santulli: Genre Variation and Genre Change: Theory and Applications.