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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

By: Tim William Machan

To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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Medical Writing in Early Modern English

Edited by Irma Taavitsainen and Paivi Pahta

This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


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Title: COGNITIVE MODELS IN LANGUAGE AND THOUGHT
Subtitle: Ideology, Metaphors, and Meanings
Edited By: René Dirven
Roslyn M. Frank
Martin Pütz
Series Title: Cognitive Linguistics Research
Description:

The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse.

The volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. The book demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.


FROM THE CONTENTS:

René Dirven, Roslyn M. Frank and Martin Pütz
Introduction: Categories, cognitive models and ideologies

I COGNITIVE MODELS OF LINGUISTIC VARIATION

Dirk Geeraerts
Cultural models of linguistic standardization

Gitte Kristiansen
How to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognition

II COGNITIVE MODELS OF CULTURAL/SOCIAL IDENTITIES

Roslyn M. Frank
Shifting identities in Basque and Western cultural models of Self and Being

Oyinkan Medubi
Language and ideology in Nigerian cartoons

Otto Santa Ana
Three mandates for anti-minority policy expressed in U.S. public discourse metaphors

Lewis Sego
Has the consciousness of modern industrial societies rendered "housewife" no longer a value-free cultural model?

III COGNITIVE MODELS AS COVERT IDEOLOGIES

Hans-Georg Wolf and Frank Polzenhagen
Conceptual metaphor as ideological stylistic means: An exemplary analysis

Michael White and Honesto Herrera
Metaphor and ideology in the press coverage of telecom corporate consolidations

IV COGNITIVE MODELS IN COVERT SOCIAL DEBATES

Andreas Musolff
Ideological functions of metaphor: The conceptual metaphors of health and illness in public discourse

Craig A. Hamilton
Genetic roulette: On the cognitive rhetoric of biorisk

Brigitte Nerlich and Robert Dingwall
Deciphering the human genome: The semantic and ideological foundations of genetic and genomic discourse


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Publication Year: 2003
Publisher: De Gruyter Mouton
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Sociolinguistics
Cognitive Science
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
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Versions:
Format: Hardback
ISBN: 3110177927
ISBN-13: N/A
Pages: xii, 420 pages
Prices: € 118.00 / approx. US$ 130.00