Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.
Language and Concepts in Action
Multidisciplinary Perspectives on Linguistic Research
Schriften zur diachronen und synchronen Linguistik
The book offers an interdisciplinary account of linguistic research. It covers the repertoire of such fields of study as cognitive linguistics, translation studies and glottodidactics. Primarily, it throws light on different aspects concerning modern linguistics research; the reader will become acquainted specifically with the developments in the area of conceptual semantics, humour in translation and quality in foreign language education. The book includes a wide range of topics and aims to reach a broad audience.