Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
“As an experienced ESP-teacher, Ruth Breeze manages to offer an excellent and broad introduction to corporate discourse, extremely useful for undergraduate students in business communication. Her review of contemporary research is up-to-date and well documented, offering an olympian point of view on most important contemporary approaches to corporate discourse. In her analyses of job ads, CEO-letters, advertising and web genres, she convincingly discusses recent trends in both the professional world and in academia.” – Paul Gillaerts, Professor of Dutch, KU Leuven, Belgium KU,
“Drawing on some of the most established discourse analytical frameworks, Ruth Breeze in Corporate Discourse offers a comprehensive, insightful, and critical account of some of the typical discursive actions of present-day corporations.” – Vijay Bhatia, President of the LSP and Professional Communication Association of the Asia-Pacific Rim, and Adjunct Professor, University of Malaya, Malaysia,