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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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What is English? And Why Should We Care?

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To find some answers Tim Machan explores the language's present and past, and looks ahead to its futures among the one and a half billion people who speak it. His search is fascinating and important, for definitions of English have influenced education and law in many countries and helped shape the identities of those who live in them.


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This volume provides a new perspective on the evolution of the special language of medicine, based on the electronic corpus of Early Modern English Medical Texts, containing over two million words of medical writing from 1500 to 1700.


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Title: Corporate Discourse
Written By: Ruth Breeze
URL: http://www.bloomsbury.com/uk/corporate-discourse-9781441127181/
Series Title: Bloomsbury Discourse
Description:

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

“As an experienced ESP-teacher, Ruth Breeze manages to offer an excellent and broad introduction to corporate discourse, extremely useful for undergraduate students in business communication. Her review of contemporary research is up-to-date and well documented, offering an olympian point of view on most important contemporary approaches to corporate discourse. In her analyses of job ads, CEO-letters, advertising and web genres, she convincingly discusses recent trends in both the professional world and in academia.” – Paul Gillaerts, Professor of Dutch, KU Leuven, Belgium KU,

“Drawing on some of the most established discourse analytical frameworks, Ruth Breeze in Corporate Discourse offers a comprehensive, insightful, and critical account of some of the typical discursive actions of present-day corporations.” – Vijay Bhatia, President of the LSP and Professional Communication Association of the Asia-Pacific Rim, and Adjunct Professor, University of Malaya, Malaysia,

Publication Year: 2013
Publisher: Bloomsbury Publishing (formerly The Continuum International Publishing Group)
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Hardback
ISBN-13: 9781441127181
Pages: 216
Prices: U.K. £ 75.00