"In this book, Richard Kern explores how technology matters to language and the ways in which we use it. Kern reveals how material, social and individual resources interact in the design of textual meaning, and how that interaction plays out across contexts of communication, different situations of technological mediation, and different moments in time."
Much More than Metaphor
Master Tropes of Artistic Language and Imagination
The monograph argues for a return to a more fine-grained repertoire of tropes than the limiting analyses focused on metaphor or on the metaphor-metonymy duet. A list of ten master tropes is proposed, not only as candidates for tropological universals but also important text-forming strategies and a reflection of artistic imagination. The author presents a three-layered model of their organization into micro-, macro- and mega-/metatropes that partake in the construal of tropological space and figurative worlds. The book brings together Anglo-American and French-language philosophy of rhetoric, cognitive studies, and a tradition of Russian formalistic-semiotic research. It straddles the boundary between linguistic and literary stylistics as well as between post-structural and cognitive poetics, pointing also to an interdisciplinary nature of tropes.