This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world.
The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.
“The language and logic of sporting competition and conduct are deeply ingrained in everyday talk and texts. Combining theoretical sophistication with historical scope, Tony Schirato explains why this is the case. This accessible book travels from the foundations of modern sport through to the expansion of television sport and the rhythms of a globalised, digital age. I recommend it to any reader wanting to understand how the cultural field of sport both reflects and informs the world in which we live.” – Brett Hutchins, Associate Professor of Communications and Media Studies and Co-Director of the Research Unit in Media Studies, Monash University, Australia,