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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information

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Title: Critical Multimodal Studies of Popular Discourse
Edited By: Emilia Djonov
Sumin Zhao
Series Title: Routledge Studies in Multimodality

This volume brings together contributions by prominent and emerging scholars that address the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Publication Year: 2013
Publisher: Routledge (Taylor and Francis)
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Linguistic Field(s): Discourse Analysis
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Format: Hardback
ISBN-13: 9780415624718
Pages: 272
Prices: U.K. £ 80.00