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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Book Information

   

Title: Discourses in Place
Subtitle: Language in the Material World
Written By: Ronald Scollon
Suzanne Wong Scollon
Description:

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication. Including a 'how to use this book' section, group and individual activities and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.

Publication Year: 2003
Publisher: Routledge (Taylor and Francis)
Review: Read the review
BibTex: View BibTex record
Linguistic Field(s): Discourse Analysis
Pragmatics
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Versions:
Format: Hardback
ISBN: 0415290481
ISBN-13: N/A
Pages: 258
Prices: U.S. $ 95

 
 
Format: Paperback
ISBN: 041529049X
ISBN-13: N/A
Pages: 258
Prices: U.S. $ 27.95