This book "fills the unquestionable need for a comprehensive and up-to-date handbook on the fast-developing field of pragmatics" and "includes contributions from many of the principal figures in a wide variety of fields of pragmatic research as well as some up-and-coming pragmatists."
Giambattista Vico considered his greatest philosophical achievement to be his discovery that early humans spoke in 'poetic characters'. Vico's New Science is thus also a philosophy of signs or semata. Jurgen Trabant reads the profound insights into human semiosis contained in Vico's 'sematology' as both a spirited rejection of Cartesian philosophy and an early critique of enlightened logocentricism. Sean Ward's translation makes this work available to an English-reading audience for the first time.