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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


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Title: Corpus Approaches toCritical Metaphor Analysis
Written By: Jonathan Charteris-Black
URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403932921
Description:

In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.

Contents
CONTENTS: List of Figures - List of Tables - Preface - Acknowledgements - Style Conventions - Introduction - PART I: METAPHOR BACKGROUND AND THEORY - Metaphor and Thought - Critical Approaches to Metaphor - PART II: METAPHOR IN POLITICAL DISCOURSE - The Metaphors of New Labour - Metaphor in British Party Political Manifestos - Metaphor in American Presidential Speeches - PART III: METAPHOR IN PRESS REPORTING - Metaphor in Sports Reporting - Metaphor in Financial Reporting - PART IV: METAPHOR IN RELIGIOUS DISCOURSE - Metaphor in the Bible - Metaphor in the Old Testament - Metaphor in the Koran - A DISCOURSE THEORY OF METAPHOR - Critical Metaphor Analysis - References - Bibliography - Index

Publication Year: 2004
Publisher: Palgrave Macmillan
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Semantics
Text/Corpus Linguistics
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Versions:
Format: Hardback
ISBN: 1403932921
ISBN-13: N/A
Pages: 280
Prices: U.K. £ 55