Language and Development in Africa "discusses the resourcefulness of languages, both local and global, in view of the ongoing transformation of African societies as much as for economic development.. "
Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]
This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.