Publishing Partner: Cambridge University Press CUP Extra Publisher Login
amazon logo
More Info


New from Oxford University Press!

ad

How Traditions Live and Die

By Olivier Morin

This book brings together cognitive science and quantitative cultural history to look into the causes of cultural survival.


New from Cambridge University Press!

ad

The Acquisition of Heritage Languages

By Silvina Montrul

"This work centres on the grammatical development of the heritage language and the language learning trajectory of heritage speakers, synthesizing recent experimental research."


Book Information

   

Title: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]
Subtitle: Metaphorische Muster zum Diskursobjekt Virus
Written By: Eva Gredel
URL: http://www.degruyter.com/view/product/431356?format=G
Series Title: De Gruyter Sprache und Wissen 17
Description:

This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.

Publication Year: 2014
Publisher: De Gruyter Mouton
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Discourse Analysis
Issue: All announcements sent out by The LINGUIST List are emailed to our subscribers and archived with the Library of Congress.
Click here to see the original emailed issue.

Versions:
Format: Electronic
ISBN-13: 9783110394399
Prices: Europe EURO 99.95
 
Format: Hardback
ISBN-13: 9783110372250
Prices: Europe EURO 99.95