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New from Oxford University Press!


It's Been Said Before

By Orin Hargraves

It's Been Said Before "examines why certain phrases become clichés and why they should be avoided -- or why they still have life left in them."

New from Cambridge University Press!


Sounds Fascinating

By J. C. Wells

How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? As a finale, the author writes a letter to his 16-year-old self.

Book Information


Title: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]
Subtitle: Metaphorische Muster zum Diskursobjekt Virus
Written By: Eva Gredel
Series Title: De Gruyter Sprache und Wissen 17

This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.

Publication Year: 2014
Publisher: De Gruyter Mouton
Review: Not available for review. If you would like to review a book on The LINGUIST List, please login to view the AFR list.
BibTex: View BibTex record
Linguistic Field(s): Applied Linguistics
Discourse Analysis
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Format: Electronic
ISBN-13: 9783110394399
Prices: Europe EURO 99.95
Format: Hardback
ISBN-13: 9783110372250
Prices: Europe EURO 99.95