This book considers how we reveal ourselves in the language we employ and the action in which we engage. Maria-Ionela Neagu argues that our conceptualization of the world via metaphor should no longer be taken for granted. On the contrary, it must be critically challenged and evaluated, steering argument towards a particular line of action. This book places political discourse at the crossroads of cognitive linguistics and transpersonal psychology to highlight the role of conceptual metaphors in and as arguments. Exploring the interface between argumentation theories and cognitive semantics, Neagu integrates the analysis of conceptual metaphors into the framework of practical reasoning, arguing that political discourse bridges the mental void engendered by people's needs and frustrations. This empirical investigation is centred on the corpus of the American Presidential debates in 2008, as well as Barack Obama's 'State of the Nation' (2009), and 'State of the Union Address' (2010, 2011).