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Title: Rhetorical Strategies of Journalistic Discourse
Author: Cristian Noemi
Email: click here to access email
Degree Awarded: Universidad Complutense de Madrid , Filologia Espanola I
Degree Date: 1996
Linguistic Subfield(s): Text/Corpus Linguistics
Director(s): Jose Mayoral

Abstract:

I admit that the semiotic organization that distinguish the discursive production of the means of communications mass, basically forms a 'rhetorical structure' which, in a generative sense, projects itself over the journalistic discourse. In this sense, I have supposed the existence of an argumentative discursive generation associated to the superstructural, macrostructural and microstructural levels of the text, in the way that I have called superrhetoric, macrorhetoric and microrhetoric. Through the concept of superrhetoric I pretend to contain the set of ackowledges used by the speakers in order to organize strategically a discourse in the text level of superrhetorical organization. The sense of the superrhetorical strategies, in a general sense is based in the option of the emitter to capturate the attention of the listener over a global category, resulting in this way convenient to the perlocutionary/rhetorical objetive of the discourse. Through the macrorhetoric concept, I have tried to involve the set of acknowledgements of the speakers to organize in an argumentative way a discourse related to its macrostructural configuration level. The sense of the macrorhetorical startegies consists in the capacity to guide the way in which the global information of the discourse is kept in the long distance memory of the speaker. By the microrhetorical concepts, I have pretended to describe that acknowledgement of the natural speakers which allow them to organize strategically the discourse inside the proposition. The optional character of a certain number of arguments related to it subcategorization whith the verb, has showed a set of rhetorical strategies limited them to a 'local' relationships. I have noted that the generation of argumentative discourse is ruled, in general terms, by the social requirements of the speakerss in the sense of being forced to ejecute verbal acts proper to the circumnstances and whith credible global sense.
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