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Holy Sh*t: A Brief History of Swearing

By Melissa Mohr

Holy Sh*t: A Brief History of Swearing "contains original research into the history of swearing, and is scrupulous in analyzing the claims of other scholars."


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A New Manual of French Composition

By R. L. Graeme Ritchie

A New Manual of French Composition "provides a guide to French composition aimed at university students and the higher classes in schools. "


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Academic Paper


Title: Discourses of Identity
Author: Theo van Leeuwen
Institution: Cardiff University
Linguistic Field: Sociolinguistics
Abstract: This lecture discusses the concept of lifestyle, which emerged in the field of marketing in the 1970s, as a new, and increasingly pervasive, discourse of identity cutting through older ‘demographic’ discourses. Distributed by mediated experts and role models, and realized through the semiotics of ‘composites of connotation’, it redraws the opposition between the social and the individual, by expressing individuality in terms of socially mediated resources and reconfiguring social categories as individual lifestyle choices.

CUP AT LINGUIST

This article appears IN Language Teaching Vol. 42, Issue 2, which you can READ on Cambridge's site or on LINGUIST .



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