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Raciolinguistics

Edited by H. Samy Alim, John R. Rickford, and Arnetha F. Ball

Raciolinguistics "Brings together a critical mass of scholars to form a new field dedicated to theorizing and analyzing language and race together."


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Sociolinguistics from the Periphery

By Sari Pietikäinen, FinlandAlexandra Jaffe, Long BeachHelen Kelly-Holmes, and Nikolas Coupland

Sociolinguistics from the Periphery "presents a fascinating book about change: shifting political, economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; and altered imaginaries for minority and indigenous languages and their users."


Academic Paper


Title: Discourses of Identity
Author: Theo van Leeuwen
Institution: Cardiff University
Linguistic Field: Sociolinguistics
Abstract: This lecture discusses the concept of lifestyle, which emerged in the field of marketing in the 1970s, as a new, and increasingly pervasive, discourse of identity cutting through older ‘demographic’ discourses. Distributed by mediated experts and role models, and realized through the semiotics of ‘composites of connotation’, it redraws the opposition between the social and the individual, by expressing individuality in terms of socially mediated resources and reconfiguring social categories as individual lifestyle choices.

CUP AT LINGUIST

This article appears IN Language Teaching Vol. 42, Issue 2.

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